#441 • Miller Special Reserve Neon Beer Sign

Part of 261112 Breweriana & Coins (timed auction by Paul Auction Co. Inc.)

High bid $1.00

Status: Available

Bidding closes Nov 17, 2026 8:53 PM CST

This specific sign was part of a test market in San Diego California for less then a year in 1982. Promoted as a Super Premium designed to compete with Michelob, it never really got traction and was ultimately pulled. (Remember Dakota? or Sharps?) The label is included with the sign. Definitely a short run product that didn't see large numbers of neons hitting the market.