#30A • Lithia Beer On Tap, convex ROG Gillco lighted sign

Part of 220908 The Buddenhagen Advertising Collection (timed auction by Paul Auction Co. Inc.)

High bid $10,200.00

Status: Sold

This is the only known intact example. It has no apologies, as nice as you'd want to find any sign. This is one of the holiest of grails for West Bend collectors. 13.5 x 13.5. There is one other example known and it is also currently residing under my roof. For many years it graced the backbar of a well known and popular West Bend establishment where I tried, unsuccessfully, to buy it from the owner. To his credit, he refused my offers as it was gifted to him and reselling it would be classless. He eventually closed his bar and the sign was placed in a box and set on a windowsill at his house. Where his cat decided it would look better on the floor. So now I have the Gillco frame and several dozen pieces of the lens. What's left of it will be sold at a future auction.